Hi, I’m Sam!  

I’m happily married to my husband of 22 years, who I met on a blind date. Yep… a blind date. We have 2 fantastic children who make us VERY proud. I love to travel and spend time with the family exploring new places.  I am most proud to say that I am a business owner who helps others live healthy lives. 


Business Coach

I am founder and President of Samantha Cruz, LLC. I have a Bachelors in Business Marketing, Masters in Business Administration, Certified Project Management Professional (PMP) and Six Sigma Certified. 

I worked as head Project Manager of AT&T Cell Phone Towers, I Founded and was CEO of Sammies Daycare. I was an Executive to John Hopkins, Executive at Becton Dickinson, Project Manager at Becton Dickinson and Founder and Creator of S.A.M. Simplified Nutrition.  

Business Graphs

“Samantha took my idea and helped me turn it into a profitable company in less than a month!”

My Journey

Here’s how it all started…Back in 2015, I was at the heaviest and I had gone to the doctors for my yearly check up. The doctor said that if I didn’t make a change, I wouldn’t see past 45.  I never was overweight until after my kids and already had tried so many fad diets. I figured I would eventually get thin again as I use to be thin all my life. 

I had someone reach out to me to try a nutrition program and workout. I figured I would try it. After 4 short weeks, I lost 10 pounds, was feeling stronger and wasn’t feeling deprived. I knew this was a lifestyle that I could sustain long term and help me reach my goal. 

I was hooked. I started sharing my journey. My friends and family started telling me that I was inspiring them to work on their own fitness. It motivated me even more. At the same time I was feeling less fulfilled in my corporate job. I regretted not having enough time and energy to give to my own children. I felt like I lost myself and decided to take a chance on my passion for health and fitness.  I became an entrepreneur on a mission to help other busy moms create freedom and find balance with food, fitness and family.  


Values & Beliefs

Family First starts

with Me First

I grew up in a loving family and for me, there is nothing more important. BUT – I take care of ME first. When I feel good about myself, I am able to offer the best ME possible to those that I love. I  strive to set an example of kindness and  positivity that my children can emulate. You will be amazed to see how putting yourself first benefits everyone around you. 

Keep it REAL

I do not do fake. I don’t play games. I will always be true to myself and say what’s on my mind. I’m a regular person. I have good days and bad and I am not shy to share them all. I believe that mutual communication is key to any relationship. I’d much rather hear how it is than hear nothing at all. 


I am a horrible liar. Even the little white lies you sometimes have to tell your kids to protect them do not roll off my tongue easily. I believe that honesty is the only way to run a business. I choose what is right over what is easy or popular. I am here to help you to the best of my ability in your best interest. 

Keyboard and Mouse

My Approach

The one quality that got me where I am today personally and professionally is that I NEVER GIVE UP. I may not be the fastest, the strongest, or the smartest, but when I set a goal, I will not quit until I get there. My path may take some unexpected twists and turns,  but I always keep my eye on the prize.

When we work together I will never give up on you, either. Whether you are part on my online support community or we work 1 on 1, I will be your partner to reach your goal. I will be working right along side of you and as long as you show up,so will I. 

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© 2020 by Samantha Cruz