About Sam

Hi, I’m Sam!  

I’m happily married to my husband of 22 years, who I met on a blind date. Yep… a blind date. We have 2 fantastic children who make us VERY proud. I love to travel and spend time with the family exploring new places.  I am most proud to say that I am a business owner who helps other business owners scale their business with mentoring. 


Business Coach

I am founder and President of Samantha Cruz, LLC. I have a Bachelors in Business Marketing, Masters in Business Administration, Certified Project Management Professional (PMP) and Six Sigma Certified. 

Business Graphs

“Samantha took my idea and helped me turn it into a profitable company in less than a month!”

My Journey

Here’s how it all started…back in 2001, I found myself pregnant with no option to leave my baby girl at a daycare. My husband and I found ourselves needing money and so I had to come up with way of making it from home. There was such a need for home-based daycares back then,  that I started to research on how to run a daycare from home.  I called my county office and became certified as a home-based daycare. I put up flyers and the calls started coming in. Within a week, I had hit my capacity of children in the home. 

The business was going very well. But I needed help. I starting interviewing for an assistant and found an amazing women to help me. The waiting list became long and I hated the thought of not being able to help other moms out. So I did some more research and found an abandoned school that was part of a church. I was able to lease it and with in 6 months from starting the business, I had over 103 children in this amazing center. The business was not easy but it helped my family and I for 4 years. After 4 years, I sold the business to my assistant. 

A few year later, I created a business for my husband that has given us financial and life freedom. 

Office with a View

Why Hire a Coach?

Do you feel something’s keeping your company from reaching its full potential? If so, it may be time for business coach. Here are three telltale signs you would benefit from coaching:

You frequently wish you could delegate things to someone, but you’re not sure who.

You think you need to grow your team, but aren’t sure who to add. Another sales rep? A marketing manager? A system support specialist? You constantly feel short-handed, yet can't pinpoint what position is missing. 

Perhaps the answer isn't more staff. Maybe your accounting employee would be more productive in customer service, but no one's up on it yet. 

A business Coach can offer perspective to objectively evaluate your needs. Correct staffing ill not only alleviate the feeling that you can't delegate the way you want to, but it will also cut costs- a well-placed employee is more productive, happy and profitable. 

You regularly think, “If I just had the answer to this question, I’d be more successful.”

No one can be a master of everything. Even if they could, no one has time to do it all. The successful companies aren’t the ones with the most individual brains, management guru , but those that have the most brains acting in concert.

Can you execute a marketing plan without breaking a sweat, but lack the knowledge to draft the plan itself? 

A business coach won't coddle you. They'll dig in and help you recognize so you can shore up skills, outsource tasks, and focus on your best attributes to turn you business into a well-oiled machine. 

You believe your company could do more and be better, but you’re not sure how.

No one builds a business empire alone. No matter how talented or experienced Sir Richard Branson or Meg Whitman are, they needed help creating Virgin Airlines and eBay, respectively. 

Even the smartest business minds can benefit from a business coach. They bring different ideas to the table, offer a different perspective, posses a different skill set and outlook. 

Business coaches have been it all. Learning from the mistakes (and successes) of others through your coach's experience, you can save yourself time, energy and headaches. Thats allows you to stop sweating the small stuff and focus on what really matters. 

“Samantha took my idea and helped me turn it into a profitable company in less than a month!”

Keyboard and Mouse

My Approach

The one quality that got me where I am today personally and professionally is that I NEVER GIVE UP. I am completely driven. When I set a goal, I will not quit until I get there. My path may take some unexpected twists and turns,  but I always keep my eye on the prize.

When we work together I will never give up on you, either. Whether you are part on my online support community or we work 1 on 1, I will be your partner to reach your goal. I will be working right along side of you and as long as you show up, so will I.